Do you know the impact Instagram can have on your health or aesthetics business?
Did you know that 72% of users report making purchase decisions based on what they saw on Instagram (compared to 23% on Facebook, 22% on Pinterest, 3% on Twitter and 1% on Snapchat)?
Did you know that 200 million Instagram users visit at least 1 business profile per day?
Did you know that more and more health or aesthetics businesses are using Instagram to boost their sales?
At this point it should be clear the importance Instagram has on the success of your health or aesthetics business. But maybe you just aren’t seeing the results you want yet.
You might not be getting more bookings? Your posts aren’t getting likes and comments? Maybe your followers aren’t growing fast enough?
If you’re nodding your head to any of the above statements that’s completely normal because running a successful Instagram account can be hard.
We see many health or aesthetics businesses making the same Instagram mistakes that make it harder for their ideal client to find them or if they do find them, to connect with them.
But the good news is that these few mistakes have simple solutions that will be a game changer for your Instagram profile.
We provide proven, detailed, step-by-step strategies on how you should be using your social media as a lead generation machine in Your Perfect Practice System Program but below are the 3 common mistakes that health or aesthetics businesses are making which are costing them potential bookings and lost sales.
Mistake #1 Not telling your visitors the next step they should take
Yes, Instagram is about pictures and videos but let’s not forget the main goal: To build a loyal following and convert your followers into paying customers. Don’t you agree?
Some health or aesthetics businesses get caught up with posting their latest before and after pictures or pictures of smiling staff, which is great, but you don’t want to miss out on some key details to help you get people coming through your door. Those details are:
Make sure your link in bio is specific and helps users take action by directing them where you want them to go
If you prefer people look up your location and then send you a message, link your contact us page on your bio. Or if you prefer people book their appointments online, link to your online booking page. You don’t want to just link to a generic page like your homepage on your website as a user might just browse your website and leave. Instead direct your audience towards a specific goal you want them to complete such as booking an appointment or calling you.
To take it one step further, you can set up a smart bio or linktree. This is a powerful free tool that allows you to house multiple links in the single link that is allowed in your bio. Let’s say you want people to have the option to look at your pricing packages or book an appointment. A smart bio will allow you to put both links in your bio.
Make sure your address and contact information is clickable and accurate
You want to make it easy for your audience to contact you. You want your users to contact or locate your health or aesthetics business in the click of a button, right? Check to see that your Instagram bio has the most up to date information about your location(s) and main method of contact (i.e. email or phone number). This will ensure that users are easily able to contact you and book an appointment with you.
Mistake #2 Not focusing on attracting your ideal customer
You might have a goal that you want thousands of followers on your profile. But if those people aren’t your ideal customer it’s not doing anything for your health or aesthetics business. Having 500 followers who are in your target market (age, gender, lifestyle etc) will have a much larger impact than 10,000 random followers.
To ensure you have the “best” kind of followers interacting with your profile lets talk about a few tips.
- Make sure all your posts are tagged with your location (i.e if your clinic is in Manhattan make sure you are tagging Manhattan in the location setting)
- Follow and interact with people who have been physically close to your business. You can do this by looking up a large establishment (i.e. mall or corporate office) which is in the same area as your business. People who tagged this location in their own post are more likely to visit your health or aesthetics business as it is close to them.
- Use hashtags to narrow down your audience one step further. – city hashtags – service hashtags (i.e #laserhairremoval) – hashtags related to your ideal clients interest. This will micro target your audience. For example, not everyone that lives in Manhattan will fit your business but someone who lives in Manhattan and is interested in laser hair removal might find your business attractive.
Mistake #3 Images and posts don’t look branded or consistent
Don’t underestimate the amount of pictures a person scrolls through. You want your posts to stand out and be recognizable. Your followers are constantly bombarded with images and you want them to stop for yours. You want to make sure that your posts not only stand out but increase your brand visibility. Here are some top tips:
Make sure to include your brand colours in each post
Let’s say your brand colors are blue and orange. To make sure your posts are consistent make sure to include these colors in each post. This will allow users to easily recognize your posts and connect them to your business.
But your brand is not just your colors and logo. You can create a theme with your Instagram page and stick to it for each post. Your theme refers to the overall look & feel of your Instagram page. For example, your theme can be relaxed and happy. This means that all your images should reflect that theme. For example, your images can show people on the beach, relaxing in the sun, or swinging on a hammock. This will further connect your brand with your audience and will create an emotional connection.
Where to put your logo
Many people ask if they should include their logo in all their photos. What you want to remember when including your logo is to make it look natural. A great way of doing this is by putting it in a place that blends in with the image. For example, you can place your logo on a desk or on the screen of a cell phone. This will look more natural compared to consistently having it in the corner of your picture. Having a logo in the corner of your image can look like your post is an advertisement, which may make people want to quickly scroll past it.
So, I encourage you to look at your Instagram activities and make sure you are not making the 3 mistakes we discussed above. And if you are, take the steps to fix them right away. Your business will thank you for it!
If you have any questions or would like to join a group of like minded health or aesthetics business owners like yourself who are determined to learn how to attract, convert and retain great clients, then contact us now or join our Free Facebook Community by clicking here! Also, check us out on Facebook & Instagram for more great ideas to help grow your business.