marketing for medical spas

A Must Have for Success: A Content Strategy for Your Health Business

Check out our Video Series on this topic 👉 here

Here’s what you need to know

Everyday we are bombarded with a large amount of content from different platforms including Facebook, Youtube, Instagram and other social media platforms. However, we are still encouraged to make our content unique and diverse in order to attract ideal clients to our health business. 

But how? High quality content is more than just 1,000 words put together.

What is High Quality Content?

High quality content cannot be defined only by the amount of words you have written. Content is considered high quality primarily if it achieves important marketing goals.

This can include: 

  • Ranking well on search rates, SEO
  • Lead Generation
  • Increasing Brand Awareness 
  • Improving Website Traffic
  • Increasing social awareness and social shares

How Can A Content Strategy Improve The Marketing Of Your Health Business?

The secret to effective marketing starts by creating a content strategy. There are plenty of businesses that put out content without a strategy and it shows from their poor distribution, to quality of content.

If you’re not doing content right then, in reality, there is no point in doing it at all. But luckily there’s an easy way to make sure your content is going to produce the results you want – create content using a good strategy. These are some of the reasons you need to do so:

1. A Content Strategy Ensures Your Content Supports The Goals Of Your Business

All content that you create needs to be part of a larger goal. If you are not sure how a piece of content is related to a goal, then probably that piece of content is not a good one. Your content is meant to bring more focus and clarity to your brand.

Creating a long term content strategy guide is not intended to be final. It is meant to act as a framework to guide you, and help you achieve your marketing goals as your grow and adapt your business.

2. Keeps Your Team On The Same Page 

One of the most beneficial outcomes aside from increasing client engagement, is that creating a content strategy puts everyone on the same page. There can be a lot of people involved in content creation including a graphic designer, copywriter, and editor. As this team works together to produce content, you want to ensure that you are communicating your ideas effectively to everyone. A content strategy guide helps clarify any confusion. 

3. Your Return On Investment (ROI)

Writing content takes time, energy, and money. When you are inefficient with your content, your ROI suffers. By developing a content strategy guide you are planning ahead of time and are able to see what steps need to be taken. Your content strategy guide is planned ahead of time allowing you to focus your energy where it needs to be, therefore, increasing your ROI. This well-oiled system allows you to deliver the very best to your clients and achieve a high return on your time.

4. Publishing High Quality Content 

Publishing content is an investment. By creating a content strategy you are ensuring that there will be high quality content available from your business to educate and inform your audience. Having a content strategy takes a holistic approach to marketing where you cover all relevant material in a friendly and effective way for your audience.

5. You Can Identify What’s Working and Make Changes As You go

The reality is you won’t always know what will work best and content marketing requires experimenting, tweaking, and testing. This is why when you create a content strategy, you will see what works, and fine tune as you go along. 

Initially, you will see what is working now, and adjust future posts to make them more successful. The flexibility with the content strategy framework allows you to be in the driver’s seat of change.

So now that you understand how important it is to have high quality content, how do you create it? Here are some of the top marketing tips for health businesses when it comes to developing a content strategy that will help you achieve your goals. 

Firstly, it is important that your content tells a story. This might sound tough but it involves basic elements that will help you succeed. Ultimately, your content needs to speak to your audience’s interests and problems, and position your business as the solution that they are looking for. 

Let’s walk through an example where we will show you how to create high quality content for your readers. 

What’s a common situation that your customers find themselves in? For example, if you are a medical spa, your clients may be tired of always getting ingrown hairs from waxing or don’t want to shave everyday.  Starting your story in a way that your customers can relate to will help you business grab their attention. 

Now, what’s the problem they are facing to get their result. Maybe they don’t know another option is available for them. It could be that they have been waxing all their lives and this is something they think they have to live with. Or they may think that there are no options that they can afford to get rid of hair.

Lastly, it is time for the resolution. How can your health business provide the solution for the problem that your customers are facing? How does it help them overcome this challenge or conflict? In our example above, it could be that your laser hair removal services are affordable and effective, and may be just the right solution to their problem.

How To Tell Your Story?

You want to tell your story in a way that will engage your customers and motivate them to consume your piece of content. That might be a live video, a blog post, a guide, an infographic, or many other options.. It all depends on your ideal customer. You will have to complete some research to find out what type of content has the highest preference…

How Not To Tell Your Story?

It’s important to have your readers engaged. There’s no point in putting in all the hard work of content creation if no one is going to read it. The following are some of the things you will want to avoid when putting out content: 

  • No substance: If the story doesn’t challenge the reader or lacks substance, it may cause them to be disengaged.
  • Too long: An average person might be reading your content on their phone, don’t make them keep scrolling to find out the message.
  • Too much text: You want to make it easy for them to read, having bulky text makes it more difficult.
  • Make it authentic: Using real customer testimonials will keep your customers engaged especially if they can relate to the challenges your customers had and overcame.

Last but not least, don’t forget to tell a story about your business. Use your website and social media to humanize your business and show your audience what you are all about.

If you have any questions or you would like to learn how We Grow Your Clients can help your Health business acquire great clients, then contact us nowWe can help you with developing and implementing a system that will help acquire, convert, and retain customers for your health business. Book a free 30 minute coaching call to learn how we can help.

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